With field representatives all over the world, RQA can visit retail outlets and assess products wherever required. RQA representatives select products from the retail shelves and evaluate them against your specific requirements. RQA can work with you to develop the programme and training in the months / weeks leading up to the first evaluation.
RQA works with many of the top FMCG companies worldwide conducting retail quality assessments either as part of an ongoing programme or on a one-off basis, within one country or many.
RQA's experience includes assessment of:
- Beverages (Alcohol and Non-Alcohol)
- Chilled and Frozen goods
- Dairy
- Confectionery
- Feminine Care
- Baby Care
- Granulated Beverages
- Pasta
- Jelly
- Fruit and Vegetables
- Laundry Care
- Hair Care
- Tinned Goods
Why use this service?
- Benchmarking product defects over time and against closest competitor
- Identifying stages in the distribution chain that may have caused the defect
- Using results for Production / Quality Manager bonus schemes
- Assessing product shelf space occupied and shelf position
- Checking temperature at point of sale
- Rating defects for severity (Critical, Major, Minor)
- Monitoring the quality of a new product released to the market
- Seasonal product assessments (Easter, Valentines Day, Christmas, etc)
- Pictures are provided of all defects
- Pictures of shelf displays also provided (if required)
Contact Sara Withington if you would like further details or to arrange a presentation on the Retail Quality Assessment service (+44 (0)1189 357254)
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