Product Recall Tip - Learning from your competitors
Apr/09
Looking back at previous recalls may directly help you. For example if your competitor had a product recall a few months ago, and now you have the same problem, you can anticipate what reaction there will be in the press and from the authorities by reviewing reports of the time. You may even be able to get some help when finalising your press statement or recall notice by referring back to the notice issued by your competitor. If it was good, adapt it and use it and if it was not, learn from their mistakes and make it better. Therefore if you have a product safety issue, get someone to do a quick search to see if others have had a similar problem. The likelihood is that you will not be the first!
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